Mikel Irizar has recently joined Scytl as Vice President WW Marketing to lead all the marketing efforts for both Scytl and SOE Software in the United States. Mikel joins Scytl with more than 20 years of global experience in both large companies and technology start-ups. Míkel has worked in marketing executive roles for global players like Silicon Graphics and Symantec where he lead global demand generation and marketing operation efforts. He was in charge of leading the global demand generation efforts for the Symantec products and the optimization of marketing resources for an organization with more than 600 marketing employees. Six years ago, he moved to Europe where he has built and lead the marketing function for fast growing start-ups like NTRglobal and SofcloudIT. Mikel has extensive experience successfully building and leading branding, marketing communications, demand generation, market intelligence and product marketing teams. Mikel was one of the founders of MOCCA (Marketing Operations Cross Company Alliance) and the SaaS Council. He holds a BS in Business Administration and an MBA from San Jose State University.